Toyota Chula Vista News

Toyota Chula Vista participates in a variety of functions throughout the year. Scroll down below to browse some of the activities we have done. If you’re interested in joining us, contact Toyota Chula Vista or stop by our San Diego area Toyota dealer to speak with one of our employees. We look forward to seeing you soon!

sharp chula vista golf tournament

Thank you #SharpChulaVista for giving us the opportunity to participate in the Golf Tournament benefiting the health care programs and services you provide to our community.

starlight parade

December 2, 2017 – Starlight Parade

It gives us great joy to be able to contribute to our community and what better way to show our spirit

than at the Starlight Parade. Photo Credit: Starlight Parade Facebook

Image may contain: night, car, tree and outdoor

racefor the cure
racefor the cure
racefor the cure
racefor the cure
November 5, 2017 – Race for the Cure

As part of the Sunroad Auto Group our team participated in the Susan G Komen Race for the Cure.

It was a great turnout and fun event for the whole family.

blood drive

October 13, 2017 – Blood Drive

We welcomed the San Diego Blood Bank for a Blood drive here at Toyota Chula Vista.

We collected 23 pints that saved approximately 69 lives.

holes for heroes

September 15, 2017 – Holes for Heroes

For many years we have been a proud sponsor of the Holes for Heroes because they do excellent charity work in our community.


August 26, 2017 – Xolos Event

Joe Corona of the Xolos de Tijuana stopped by to do a signing. The Xolos Dance Team and the Xolo Mayor

joined him in meeting our customers. We hope that our customers enjoyed the tacos on site.

chula vista harbor fest
chula vista harbor fest
chula vista harbor fest
chula vista harbor fest
August 19, 2017 – Chula Vista HarborFest

We love that the Harbor is getting more recognition and growing as a place of business in our community.

It makes us happy to participate in such a fun event for all ages.

special olympics
special olympics
May 30, 2017 – Greg Roger Elementary Special Olympics

We were proud to sponsor the Greg Roger’s Elementary Special Olympics for the second year in a row.

Every little bit helps. Join us and Father Joes in San Diego's first walk for homelessness. Register, Start A Team, Join a Team &/or Donate.
A Short Walk Home
We are thankful for another great year and we celebrate our teams hard work throughout the year.

2016 Holiday Lunch

Employee Awards

Special thanks to Greenwald's Autobody & Frameworks Inc. for co-hosting our New Owners Celebration. We also want to thank all our wonderful new Toyota vehicle owners for coming out. We hope you enjoyed the dinner and information provided.

September New Owner's Event


Thousands of dealership employees and their families have suffered devastating losses in the recent Louisiana floods.

The need for financial assistance is great and will last for many weeks. The NADA Foundation's Emergency Relief Fund helps dealership employees after natural disasters, but they need your help too.

Please help these dealership employees by making a tax-deductible contribution to the Emergency Relief Fund today.

Donate online using the button above or send a check, made payable to NADCF Emergency Fund, to NADCF, 8400 Westpark Drive, MS 7, Tysons, VA 22102. For more information, call 703.821.7233.

If your employees were impacted by the flooding, please encourage them to apply for assistance by clicking the button above. (Lost wages and commissions are not eligible for reimbursement from the fund.)

It is our pleasure to be able to give back to those that have given so much for us. Thank you to all the Veterans that have served our country.

Veterans Center

Inspiring the love for cars. Donated 250 Matchbox Lifeguard Tacomas to the Chula Vista Head Start and Boys and Girls Club of Chula Vista. #AllSmiles #HappyHearts


Happy Holidays to all and thank you all for another great year!

2015 Holiday Lunch

"The expert in anything was once a beginner" -Helen Hayes

These experts have earned an award for their hard work and dedicated many years to Toyota Chula Vista. Thank you for all that you do!

2015 Tensure Awards

We are proud to support the Chula Vista Firefighter’s Foundation

Chula Vista Firefighter’s Foundation

Quinceanera Participants




We are proud sponsors of High Tech High Chula Vista and it gives us great pleasure to be able to contribute to the success of our future leaders.


Elite Service

We’re proud to participate with the Padres Volunteer Team!

Padre's Baseball

Presidents' Day / Valentines Day

2016 Toyota Tacoma

Developed in Ann Arbor, Toyota unveils 2016 Tacoma at Detroit auto show

By David Muller
January 12, 2015

DETROIT, MI - Toyota revealed its revamped-for-2016 Tacoma mid-size pickup Monday at the 2015 North American International Auto Show on Monday.

"For the past 50 years adventure-seeking Americans have relied on Toyota trucks to take them places, on and off-road," said Bill Fay, group vice president & general manager, Toyota Division. "The all-new homegrown Tacoma is a tough truck designed, developed and built for lifestyles of the young and young-at-heart.

The new Tacoma will land in an increasingly competitive midsize pickups segment, in which General Motors' 2015 Chevrolet Colorado is returning after a two-year hiatus. The Colorado was also named Motor Trend's Truck of the Year this week.

The Tacoma has not been redesigned in 10 years.

The latest incarnation will come equipped with either a 2.7L, four-cylinder engine and an all-new, 3.5L Atkinson cycle V6 with both direct and port fuel injection.

Both engines will be available with a 6-speed, automatic transmission; the V6 engine will be available with a six-speed manual transmission.

The 2016 Tacoma was developed and engineered at the Toyota Technical Center in Ann Arbor and designed in Ann Arbor and in Newport Beach, Calif.

The mid-size truck is being built at Toyota Motor Manufacturing Texas in San Antonio and at Toyota Motor Manufacturing, Baja California in Baja California, Mexico.

More than 40 vehicles are expected to be unveiled at the 2015 NAIAS. The show runs Jan. 12-25 in Detroit. Press preview days are Jan. 12-13, followed by industry preview Jan. 14-15 and a charity preview on Jan. 16.

The show will be open to the public Jan. 17-25. More than 750 vehicles will be on display, and some 800,000 attendees are expected to pass through the Cobo Center's doors for the event. Tickets to the 2015 public show days are $7 for senior citizens and children between 7-12 years old; $13 for adults; and free for children 6 and under. For more information on tickets, visit

Happy Holidays 2014

Toyota Chula Vista New Owners Celebration

We want to thank all the New Toyota Owners that came to learn about their new vehicle and how to maintain it for years to come.

Toyota Chula Vista Halloween

We had a great time with our New Toyota Owners last night! We hope that you all enjoyed learning more about your new Toyota.

We want to thank all of our new Toyota vehicle owners for their business with a nice celebration.

Celebrating our wonderful team's efforts with a delicious Holiday lunch. Thank you  Team Toyota Chula Vista  for all that you do!

The Susan G. Komen Race for the Cure

The Susan G. Komen Race for the Cure is a huge event in San Diego and we were happy to be able to participate! It was inspiring to see so many survivors and so many supporters. We look forward to helping awareness grow throughout the years.

A little friendly competition never hurt anyone...

A little friendly competition never hurt anyone...especially when the prize is  dinner at Rei Do Gado in Downtown San Diego! Last night we took one of our  sales teams to have some  Brazilian steak. Great job team! 

10 Most American-Made Vehicles for 2014
The demand for U.S. made vehicles is on the rise and the National Highway Traffic Safety Administration has ranked vehicles by 
percentage of components made in the U.S. or Canada. Sit tight cause the results might make you fall out of your chair!
  • 1. Minivan: Honda Odyssey
  • 2. Cargo Van: Chevrolet Express/GMC Savanna
  • 3. Performance Car: Chevrolet Corvette
  • 4. Sedan: Toyota Camry*
  • 5. Pickup Truck: Toyota Tundra*
  • 6. SUV: Buick Enclave
  • 7. Luxury Car: Acura RDX
  • 8. Compact Car: Toyota Corolla*
  • 9. Hybrid: Ford C-Max
  • 10. Crossover: Chevrolet Equinox/GMC Terrain

*According to the Wall ST Cheat Sheet, "America's best-selling midsize sedan [Toyota Camry] is also one of the most 

North American-made sedans, as well. Toyota (NYSE:TM) gets 75 percent of its parts from America or Canada 

(another 20% are from Japan), while the final assembly is done in the U.S., with an American Engine. Despite the 

Tundra being made of more American parts than its domestic counterparts. Like the Camry, the Tundra uses 

3/4 of its parts from the States or Canada. By comparison, the Silverado is made up of just 40 percent North 

American-sourced parts. (Note: the Ford F-Series was not ranked on the NHTSA's listing; the Tundra was the highest 

ranking truck found on the list provided). The Toyota Corolla is made up of parts split between North America (60%) 

and Japan (30 percent)."

We'd like to thank for sharing this news with us.

Our employees truly make this an exceptional dealership and a great team! We would love for everyone

to join us in congratulating our Employees of the Month: Roldan Del Fierro and Dailyn Ames.

Thank you Roldan and Dailyn for your EXCELLENT Service!

We love celebrating all of our New Owners and we welcome you into our Toyota Chula Vista family with a big celebration!

Thank you to all who joined us for this gathering and we hope to see you again soon. 

We proudly support our Little League U.S. National Champs and look forward to following their future accomplishments.

Great job Boys of Summer!

Eastlake Little League has made our community proud and Toyota Chula Vista congratulates them for their great teamwork!

Congratulations National Champs! 

Toyota Chula Vista believes in investing in our childrens' future because they are our future leaders. Eastlake Little League All-Stars

has inspired our community and we are proud supporters of their accomplishments. 

100 CARS FOR GOOD is back in full force! All eligible NONPROFITS can begin applying on July 22, 2013.

They call us Californians "Tree Huggers" but we're not the only ones. Toyota also shares the belief in saving our planet!

We'd like to thank ALL of our New Owners for celebrating with us yesterday 6/12/13 and 

we hope you all enjoyed it!

On behalf of Toyota Chula Vista we want to thank RAY FRANCO for his dedication! 

Please join us in congratulating our May Employee of the Month!!!


Extra! Extra! Slasher Sale = BIG SAVINGS & SELECTION!

SUNROAD contributes $21,000 to the United Service Organizations (USO)!

We salute our Military families for all that they do.

In this video you will see Dave McCracken representing SUNROAD at the USO Gala in San Diego.

Toyota Motor Corp. first introduced the Prius in 1997 and has since sold 5 MILLION hybrids worldwide of which 2 MILLIION were sold in the U.S. That today equates to almost 500 MILLION gallons of petroleum that hybrids save annually (according to Department of Energy estimates).


We are proud of our military veterans and we enjoy volunteering our time especially to those that have given us so much!

4/1/13 From my travels ~Jason Adame-Quenell

The little Toyota that could... “Recently one of our Toyota Chula Vista team members went to the Middle East. This picture is of his rental. He drove from Amman to the Dead Sea and all over Jordan. It currently has 574,000+ miles (924,000 kilometers) and never let him down!”


3/15/2013 We celebrated our new Employee of the Month! Congratulations Melissa and

thank you for all that you do!

New Owner Celebration was a success thanks to all our Toyota New Owners who joined us! Congratulations Rolando on winning the TV!

Drum roll please!! Our New Kindle Fire winner is...JUAN OJEDA!!

Thank you all who participated in our raffle.

Happy International Women's Day from our lovely women of Toyota Chula Vista! Felicidades a todas las mujeres en este dia Internacional de las Mujeres de parte de nuestras

lindas mujeres de Toyota Chula Vista!

In case you missed our SLASHER SALE...Here are our BIG SALE WINNERS!


San Diego County Toyota Dealers Commercial features our Customer Relations Manager Gabriela Henriquez and Sales Consultant Isaac Garcia.

Nuestras estrellas Gabriela Henriquez y Isaac Garcia protagonizan en el commercial de Concesionarios Toyota del Condado de San Diego



Please enjoy our February Newsletter filled with our current specials and news. If you would like to receive our monthly newsletter please email


We like to make sure that our customers are well informed and therefore we are providing this bulletin on Toyota Care/Scion Boost. Our Service Department is more than happy to answer any questions.

January Employee of the Month

We have an awesome team of dedicated employees and there is always at least one that stands out in the crowd for going the extra mile to help customers and fellow coworkers. This month we would like to recognize Manuel Ceballos for his outstanding collaboration!

12-19-12 - Employee Holiday Lunch


12-06-12 - New Owner's Celebration 12/5/2012

11-06-12 - 11/4/2012


07-02-12 - June 30th SBX Celebration!

06-14-12 - New Owner's Celebration

05-01-12 - Sunroad Automotive Honors American Heroes with Military Appreciation Sale to Benefit Local USO

San Diego, Calif. – April 23, 2012 – Sunroad Automotive is celebrating its 35 years of being a part of the community by honoring its heroes. In support of the families of current and former military personnel, Sunroad Automotive is donating to the local military USO from the proceeds of its month-long Military Appreciation Sale.  Automotive customers who purchase a vehicle during the month of May will be helping Sunroad Automotive donate a pledged $21,000 to the local USO.  In addition to the donation, the San Diego-based company will be offering huge savings and special discounts to active and retired military members

Sunroad Automotive kicked off this event on Tuesday, April 24th, at USO’s weekly Tuesday Night Dinner where its employees personally served the families in attendance and paid for the dinner.

“We are proud to serve the families of our community’s heroes. They have embraced us whole heartedly with their big smiles and great gratitude when they’ve endured so much for our country. This is just our small way of extending our appreciation for their continued sacrifices.”  said Wayne Meyer, president of Sunroad Automotive.

Proceeds of the sale will also benefit USO’s weekly dinners, store, concerts and volunteer program. Active and retired military are encouraged to purchase a vehicle during this time to support these programs.

Sunroad Automotive was established in San Diego in 1984. Its dealerships that are participating in this event include: Pacific Honda, Toyota Chula Vista, Kearny Pearson Ford, Kearny Pearson Kia, Kearny Mesa Infiniti, Kearny Mesa Subaru, Kearny Mesa Hyundai and BMW South County.

For more information about the USO please contact:

Sara DW Pagano
Downtown Center Director and
Director of Programs & Public Affairs
USO San Diego
(P) 619-235-6503

04-30-12 - Military Appreciation Month!

03-19-12 - New Owner's Celebration 03-14-2012

02-16-12 - New Owner's Celebration

12-21-11 - More Doggie Pictures!

12-16-11 - Employee Holiday Lunch!

12-12-11 - 12/07/2011 New Owner's Celebration